看了許多的文章，和大家稍微推薦一下幾個文章：1. The On-Page SEO Cheatsheet
2. List of Best and Worst practices for designing a high traffic website
中文翻譯：SEO網站關鍵字排名技巧77招
3. Google明令禁止的幾種作弊方法
而小弟在一年多前看到 SEO 排名網頁，到現在有點年份了，SEO 跟 iphone 4 一樣。在台灣，拿 iphone 4 的人比香港來的少，所以很特別、受注目；但是在香港，幾乎人手一支 iphone 4，很誇張，這樣一來，就沒有甚麼特別之處了。換句話說，SEO 技巧越是公開，就越是沒有用，但越要必備。
上述 SEO 排名網頁網址是：Google Ranking Factors - SEO Checklist
目前日期是 2011/11/21，看我翻譯多久時間會發表這篇文章。
經翻譯過後加上我個人看法後轉為如下表，：
| 編號 | 正向網頁優化方法 | 簡要說明 |
| 關鍵字 ( Keywords ) | ||
| 1 | 網址出現關鍵字 Keyword in URL | 第一個字出現關鍵字是最好的，第二個出現關鍵字是次好的，以此類推。 First word is best, second is second best, etc. |
| 2 | 網域名稱出現關鍵字 Keyword in Domain name | 網頁名稱使用連字符 (-) 相連 Same as in page-name-with-hyphens |
| 關鍵字 - Header部分 ( Keywords - Header ) | ||
| 3 | 關鍵字出現在 title 標籤內 Keyword in Title tag | 開始的 10 ~ 60 字，不要出現特殊字元 Keyword in Title tag - close to beginning Title tag 10 - 60 characters, no special characters. |
| 4 | 關鍵字出現在 meta 屬性 name 為 Description 標籤內 Keyword in Description meta tag | 顯示主題 - 少於 200 字 Google 會經常地使用它，但它不會影響排名 Shows theme - less than 200 chars. Google no longer "relies" upon this tag, but will often use it. |
| 5 | 關鍵字出現在 meta 屬性 name 為 Keyword 標籤內 Keyword in Keyword metatag | 顯示主題 - 少於 10 字 每個關鍵字必須出現在 Body 的某處。如果沒有出現，它與排名無關。 沒有一個或兩個以上的字出現，Google 會認為它是垃圾資訊，雖然 Google 搜尋引擎已經宣稱不會使用它，但別的搜尋引擎會 Shows theme - less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. |
| 關鍵字 - Body部分 ( Keywords - Body ) | ||
| 6 | 所有關鍵字出現在 Body 區的密度 Keyword density in body text | 5 - 20% (所有關鍵字 / 總字數) 主題敏感度是指 - 關鍵字濫用的容許度(百分比)隨著主題不同 5 - 20% - (all keywords/ total words) Some report topic sensitivity - the keyword spamming threshold % varies with the topic. |
| 7 | 個別關鍵字出現在 Body 區的密度 Individual keyword density | 5 - 20% (個別關鍵字 / 總字數) 1 - 6% - (each keyword/ total words) |
| 8 | 關鍵字包在 H1, H2 和 H3 標籤之內 Keyword in H1, H2 and H3 | 適當的使用 Hx 字體樣式標籤 Use Hx font style tags appropriately |
| 9 | 關鍵字字體大小 Keyword font size | ＂strong 標籤處理等同於 b ( blod，粗體 ) 標籤 ，i ( italic，斜體 ) 標籤處理等同於 em ( emphasis，斜體 )＂... 馬特卡茨，2006 "Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006 |
| 10 | 接近關鍵字 Keyword proximity (for 2+ keywords) | 直接相鄰較佳 Directly adjacent is best |
| 11 | 關鍵字片語順序 Keyword phrase order | 是否核對過查詢詞序和頁面中的詞序？ 試著去預測查詢，核對詞序 Does word order in the page match word order in the query? Try to anticipate query, and match word order. |
| 12 | 突出的關鍵字 ( 如何早在頁面/標籤 ) Keyword prominence (how early in page/tag) | 在頁面 top 部分出現很重要，粗體，字大點 Can be important at top of page, in bold, in large font |
| 關鍵字 - 其他部分 ( Keywords - Other ) | ||
| 13 | 關鍵字出現在 alt 屬性內 Keyword in alt text | 圖形的描述 - 不要有無謂的字 ( Google 佛羅里達州的過度優化處罰的一部分，仍可能在一定程度作為紅旗，與其他所有的頁面優化總結 - 總頁面優化的得分 - TPOS) Should describe graphic - Do NOT fill with spam (Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS). |
| 14 | 關鍵字出現在網站頁面的連結 Keyword in links to site pages (anchor text) | 對外連結文字也使用關鍵字？ Links out anchor text use keyword? |
| 導向 - 對內連結 ( NAVIGATION - INTERNAL LINKS ) | ||
| 15 | 對內連結 - 關鍵字? To internal pages- keywords? | 連結應該包含關鍵字，連結檔案應包含關鍵字，檔案使用連字符，不要長長的一串，只要兩到三個連字符 Link should contain keywords. The filename "linked to" should contain the keywords. Use hyphenated filenames, but not long ones - two or three hyphens only. |
| 16 | 所有對內連結是否失效？ All Internal links valid? | 驗證網站所有連結連到所有頁面，可以參考使用免費的連結檢查(http://www.dead-links.com/)，我喜歡這個 Validate all links to all pages on site. Use a free link checker. I like this one. |
| 17 | 效能 - 樹狀連結 Efficient - tree-like structure | 常試點擊兩次就能到達所有頁面，深度不要超過四次 TRY FOR two clicks to any page - no page deeper than 4 clicks |
| 18 | 內部網站連結 Intra-site linking | 適當的與低級別的網頁連結 Appropriate links between lower-level pages |
| 導向 - 對外連結 ( NAVIGATION - OUTGOING LINKS ) | ||
| 19 | 連到外部網頁連結 - 關鍵字？ To external pages- keywords? | Google 專利 - 良好的連結，不要連結到連結農場 ( 專門提供連結的網頁 )，小心，連結可能是壞的 ( 失效或害人 )，導致網頁被降級。不幸的是，必須投入時間心力檢查對外的連結，這是你的責任 Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility. |
| 20 | 外部連結的連結文字 Outgoing link Anchor Text | Google 專利 - 顯示外部連結的主題、描述 Google patent - Should be on topic, descriptive |
| 21 | 隨時間越久連結越穩定 Link stability over time | Google 專利 - 避免連結流失 Google patent - Avoid "Link Churn" |
| 22 | 所有外部連結是否失效？ All External links valid? | 定期查驗所有連結 Validate all links periodically. |
| 23 | 總數少於 100 個對外連結 Less than 100 links out total | Google 表示限制在 100 ( https://www.google.com/search?hl=en&q=google+webmasters+guidelines )，但還是接受這個數字的 2 - 3 倍，文獻 2K Google says limit to 100, but readily accepts 2-3 times that number. ref 2k |
| 121 | 連結到有名的網站 Linking to Authority | 有人說可能會拉抬，有人說是荒謬的。然而可以肯定連結到垃圾網站它會是一種傷害 Some say this gives a boost - Others say that is absurd. However, it certainly is the opposite of linking to trash, which WILL hurt you. |
| 其他在網頁方法 ( OTHER ON-Page Factors ) | ||
| 24 | 網域開拓用頂級網域名 ( TLD ) Domain Name Extension Top Level Domain - TLD | gov 網站似乎是最高地位 edu 網站似乎是被給予很高的地位 org 網站似乎是被給予很高的地位 com 網站包含了所有的垃圾網站 / crud 網站中脫穎而出，因此需要在最高審議 / 由 Google 行動 也許你會做新的 .info 網域名，現在， .info 網站可以有高度評價的排名 .gov sites seem to be the highest status .edu sites seem to be given a high status .org sites seem to be given a high status .com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google. Perhaps one would do well with the new .info domain class.<update> - |
| 25 | 檔案大小 File Size | 盡量不要超過 100K 的頁面大小 ( 然而，一些題材，如此頁，需要更大的文件大小)，最好小於 40K (很多)。 Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes). Smaller files are preferred <40k (lots of them). |
| 26 | URL 加入連字符 Hyphens in URL | 首選方法就是使用空格，但是 URL 不可能有空格 一個到兩個 = 優秀分離關鍵字(例如：pet-smart, pets-mart)；四個或更多個=差，認為這是垃圾；十個，確定是垃圾，會降級 Preferred method for indicating a space, where there can be no actual space One or two= excellent for separating keywords (i.e., pet-smart, pets-mart) Four or more= BAD, starts to look spammy Ten = Spammer for sure, demotion probable? |
| 27 | 頁面新鮮度 Freshness of Pages | Google 專利 - 隨時間改變越新越好，例如新聞，零售或拍賣，Google 喜歡新的內容，我也是 Google patent - Changes over time Newer the better - if news, retail or auction! Google likes fresh pages. So do I. |
| 28 | 保鮮 - 內容改變的次數 Freshness - Amount of Content Change | 新頁面 - 新網頁與舊網頁的比率 New pages - Ratio of old pages to new pages |
| 29 | 連結新鮮度 Freshness of Links | Google 專利 - 可能好或壞，傑出的高信任度網站未必好於新的、低信任度網站 Google patent - May be good or bad Excellent for high-trust sites May not be so good for newer, low-trust sites |
| 30 | 更新頻率 Frequency of Updates | 頻繁更新=頻繁的蜘蛛=新的高速緩存 Frequent updates = frequent spidering = newer cache |
| 31 | 頁面主題 Page Theming ( http://www.webmasterworld.com/forum34/68.htm | 頁面展示的主題？它與網站的一致性？ Page exhibit theme? General consistency? |
| 32 | 同義關鍵字 Keyword stemming ( https://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=keyword+stemming+google ) | 例如：Stem, stems, stemmed, stemmer, stemming, stemmist, stemification Stem, stems, stemmed, stemmer, stemming, stemmist, stemification |
| 33 | 應用語意 Applied Semantics( http://www.seonews.com/) | 同義詞 Synonyms, CIRCA white paper ( https://www.google.com/search?hl=en&q=%22circa+white+paper%22 ) |
| 34 | 隱含語義索引 LSI | 隱含語義索引，外界猜測，沒有意義 Latent Semantic Indexing ( http://web.eecs.utk.edu/research/lsi/ - Speculation, no proof |
| 35 | URL 長度 URL length | 使用少於 2000 並且 IE 認可字元，少於 100 最佳，越少越好 Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better |
| 其他在網站方法 ( OTHER ON-SITE Factors ) | ||
| 36 | 網站大小 - Google 喜歡大網站 Site Size - Google likes big sites | 較大的網站可能得到更好的資源，更好地組織，更好地構建，因此成為更好的網站。Google 喜歡大型網站，由於種種原因，並不是所有都是如此。這導致機器人生成10000頁的垃圾網站 - 尺寸大小而。Google 已經抓取和傾倒數百萬頁面，或使之補充。 |
| 37 | 網站年齡 Site Age | Google 專利 - 舊的是好的，舊的是金 Google patent - Old is best. Old is Golden. |
| 38 | 網頁年齡 vs 網站年齡 Age of page vs. age of site | 網頁年齡 vs 網站年齡在網站上 新的網頁在舊的網站將會更快被搜尋、認可 Age of page vs. age of other pages on site Newer pages on an older site will get faster recognition. |
備註： 上面列出所有提高搜尋網頁優化的方法，Google 轟炸，網頁排名將被重新定義 Note: For ALL the POSITIVE On-Page factors listed above, PAGE RANK can OVERRIDE them all. So can Google-Bombing. | ||
| 編號 | 負向網頁優化方法 | 簡要說明 |
| 39 | 文字只在圖像內，頁面上沒有實際文字 Text presented in graphics form only No ACTUAL body text on the page | 搜尋引擎對文字圖形化是看不見的 Text represented graphically is invisible to search engines. |
| 40 | 網站分支 Affiliate site? | 佛羅里達更新後便與復仇的分支機構 - 花和旅遊分支有個沉重的打擊 - 千遍一律網站有大量的連結，但沒有獨特的內容，後續更新也有針對性的分支機構 The Florida update went after affiliates with a vengeance - flower and travel affiliates were hit hard - cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates. |
| 41 | 過度優化處罰 Over optimization penalty ( https://www.google.com/search?hl=en&q=google+over+optimization+penalty&btnG=Google+Search) (OOP) | 為完善、接受搜尋引擎優化實踐遵守的罰款，過高的關鍵字重複 ( 關鍵字堆砌 ) 可能會受到過度優化處罰，H1 標籤過度使用已經提到，Meta 標籤填充也是 Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing. |
| 42 | 連結到不好的鄰居 Link to a bad neighborhood | 不要免費的連結到連結農場 ( https://www.google.com/search?hl=en&q=google+webmasters+guidelines ) 另外，不要忘記定期去檢查每個連結在 Google 的狀態。一個網站可以會是＂壞＂的，即使你甚麼也沒做，最後你會受到懲罰。例如，一些失敗的房地產網站為了流量已被不道德的網站管理者切換到 p0rn，這對你不是很好，假如你連結到是合法的網址 Don't link to link farms, FFAs (Free For All's) Also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL |
| 43 | 透過 Meta Refresh Tag 重新導向 Redirect thru refresh metatags | 不要使用 meta refresh 將你的拜訪者點擊後立即就導向到另外一個頁面 Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. |
| 44 | 髒話 - 種族汙辱 Vile language - ethnic slur | 包含在 喬治卡林 7 種不好的語言 ( http://www.vaughns-1-pagers.com/internet/adsense-stop-words.htm )，你不能在電視上說，再加上150個左右。 Including the George Carlin 7 bad words you can't say on TV, plus the 150 or so that followed. Don't shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely - such as the word juice, and the word l0ve. See why I wrote that zero? I don't even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my "best foot forward". |
| 45 | 惡毒的話 Poison words ( http://forums.seochat.com/keywords-30/stopwords-poison-words-1463.html ) | title tag 擺入文字 ＂Links＂是一個壞的建議。這對 Adsense 是毒藥列表之一。這種刑罰已經鬆動，現在看來這些毒藥在一般文章中，但沒有任何問題，走路要小心 The word "Links" in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense ( http://www.vaughns-1-pagers.com/internet/adsense-stop-words.htm ). This penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step. |
| 46 | 過多交叉連結 Excessive cross-linking ( https://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=google+excessive+cross-linking&btnG=Google+Search) | 在相同的 C 區塊 - within the same C block (IP=xxx.xxx.CCC.xxx) If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize. "This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "hosted on a local server". . Matt Cutts July 2006 |
| 47 | 從另一個網域竊取圖片或文字區塊 Stealing images/ text blocks from another domain | 侵犯版權的行為 - Google 熱烈響應 Copyright violation - Google responds strongly if you are reported. ref egol File Google DMCA ( http://www.google.com/support/bin/static.py?page=ts.cs&ts=1114905 ) |
| 48 | 關鍵字堆積程度 Keyword stuffing threshold ( https://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=google+keyword+stuffing&btnG=Google+Search ) | 在 body, meta tags, alt text ... 等等 = 降級 In body, meta tags, alt text, etc. = demotion |
| 49 | 關鍵字稀釋 Keyword dilution | 針對頁面上太多不相關的關鍵字，這將有損從主題，和減少的真正重要的關鍵字的的重要性 Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords. |
| 50 | 頁面編輯 - 可以減少一致性 Page edit - can reduce consistency | Google 專利 - Google 現在有一個新的緩存和幾個舊的緩存之間切換，經常同時將兩者製成圖。 這可能是阻撓實現搜索引擎結果的操作者，你最後編輯有大幅改變你的關鍵字或主題？ 預計明顯會有搜尋引擎的彈跳。 Google patent - Google is now switching between a "newer" cache, and several "older" caches, frequently drawing from BOTH at the same time. This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or theme? Expect noticeable SERP bouncing. |
| 51 | 頻繁的內容改變 Frequency of Content Change | Google 專利 - 太頻繁也不好，過度優化的一種 Google patent - Too frequent = bad |
| 52 | 頻繁的連結文字改變 Freshness of Anchor Text | Google 專利 - 太頻繁也不好，過度優化的一種 Google patent - Too frequent = bad |
| 53 | 動態頁面 Dynamic Pages | 有問題 - 知道陷阱 - 縮短網址，減少變數 ( " 不超過 2 或 3 個， " 2006 七月 M.Cutts ) Problematic - know pitfalls - shorten URLs, reduce variables (". . no more than 2 or 3", M.Cutts July 2006), lose the session IDs |
| 54 | 過多的 javascript Excessive Javascript ( https://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=google+excessive+javascript) | 不要使用導向或隱藏連結 Don't use for redirects, or hiding links |
| 55 | Flash 頁面 - 不要 Flash page - NOT | 大多數 (所有?) 搜尋引擎蜘蛛不能讀取 Flash 內容 提供一個 HTML 替代方案，或者經驗較低搜尋引擎結果定位 Most (all-?) SE spiders can't read Flash content Provide an HTML alternative, or experience lower SERP positioning. |
| 56 | 使用框架 Use of Frames | 蜘蛛在框架上有擷取的問題 - 直到現在 Spidering Problems with Frames (http://forums.seochat.com/html-coding-11/how-bad-are-frames-694.html) - STILL |
| 57 | 機器人排除 " noindex " 標籤 Robot exclusion "no index" tag | 故意自我排斥 Intentional self-exclusion |
| 58 | 單像素的連結 Single pixel links | 一個紅色指標 - 只有一個原因 - 一個鬼鬼祟祟的連結。 A red flag - one reason only - a sneaky link. |
| 59 | 隱藏本文 Invisible text | 好的 - 沒有罰則 - Google 建議抵抗它。 所有的地方 - 但沒有做過 ( 文本與背景色相同，因此不能被瀏覽者看到，但可以到搜索引擎的蜘蛛可見。）我相信谷歌並懲罰隱藏文字，因為它是試圖操縱排名。雖然他們沒有抓住任何人 ) OK - No penalty - Google advises against this. ( https://www.google.com/search?hl=en&q=google+webmasters+guidelines ) All over the place - but nothing is ever done. (The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don't catch everyone. |
| 60 | 入口頁，橋頁 我看變化不但沒有消失的門頁，但主要頁面被下推，以及 - 這是值得修復 Gateway, doorway page (I see changes here - not only does the doorway page disappear, but the main page gets pushed down, as well - this is a welcome fix.) | 好的 - 沒有罰則 - Google 建議抵抗它。 Google 用於獎勵這些頁面 OK - No penalty - Google advises against this. ( https://www.google.com/search?hl=en&q=google+webmasters+guidelines ) Google used to reward these pages. Multiple entrance pages in the top ten SERPs - I see it daily. There they are at #2, with their twin at #5 - 6 months now. Reported numerous times. |
| 61 | 重複的內容 ( 你的 ) Duplicate content (YOUR'S) Duplicate content (THEIR'S) below (High jack) | 好的 - 沒有罰則 - Google 建議抵抗它 谷歌挑選一個（ 通常是老的 ），並推置頂端，並推接下來的第二個。這已經被盜內容的一個大問題 - 賊篡奪自己的內容與你以前的位置。 OK - No penalty - Google advises against this. Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content - the thief usurps your former position with YOUR OWN content. |
| 62 | HTML 代碼侵權 ( Big G 甚至不使用 W3C 驗證所需的 DOCTYPE 聲明 ) HTML code violations (The big G does not even use DOCTYPE declarations, required for W3C ( http://validator.w3.org/) validation.) | 無所謂 - Google 建議抵抗它。當然，除非頁面是完全一蹋糊塗 - 簡單的HTML驗證（但建議，因為它有助於您的網頁的品質因素 - PQF ) Doesn't matter - Google advises against this. (https://www.google.com/search?hl=en&q=google+webmasters+guidelines) Unless of course, the page is totally FUBAR. Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF). |
由於上述4項爭議，我想添加評論： - 有很多事情，谷歌希望站長做，但他們根本無法控制，由於後勤方面的考慮。他們唯一的選擇是煽動恐懼和懷疑，這意味著，任何違反他們的“建議”將導致迅速和激烈的降級 - （這是有些過時 - G是修復這些東西）。 Since the above 4 items are so controversial, I would like to add this comment: There are many things that Google would LIKE to have webmasters do, but that they simply cannot control, due to logistical considerations. Their only alternative is to foment fear and doubt by implying that any violation of their "suggestions" will result in swift and fierce demotion. (This is somewhat dated - G is fixing these things.) | 總的來說，這工作得很好保持一致站長。這一謬論，是細心的站長可以很容易地遵守這些官方聲明繼續，公然例外。參考參考有關面罩“照顧”的問題有許多軼事。谷歌表示，他們不提供手工調整了“提升”，但手扭捏降職沉默。他們的出現，肯定的。要相信，否則是幼稚的。難道你不SWAT的最令人厭惡的蒼蠅？我會參考參考它變得更容易，以確定最好的事情。盡量避免任何Google的處罰或降職。 IN GENERAL, this works pretty well to keep webmasters in line. The fallacy of this is that attentive webmasters can readily observe continuing, blatant exceptions to these official pronouncements. There are many anecdotes about Goggle "taking care" of a problem. Google states that they do not provide hand-tweaked "boosts", but are silent about hand-tweaked demotions. They occur, for sure. To believe otherwise is naive. Wouldn't YOU swat the most obnoxious flies? I would. It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions. | |
| 119 | 詞組為本，過濾器，處罰 Phrase-based ranking ( http://www.threadwatch.org/node/12111 ), filters, penalties | 2007年2月 - Google 授予專利。不要使用已關聯的詞組，並與已知的垃圾郵件技術，你將會受到懲罰。什麼詞組？啊，你告訴我 Feb. 2007 - Google patent granted. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized. What phrases? Ahh, you tell me. |
| 122 | 糟糕的拼字語寫法 Poor spelling and grammar | 網頁的高質量和高信譽度（即較高的PageRank）往往使用好的拼寫和語法。糟糕拼寫會降級是很合邏輯的。 Pages that are higher quality and more reputable (i.e. higher PageRank) tend to use better spelling and grammar. Demotion for bad spelling is highly logical. |
| 編號 | 其他提升網頁排名方法 | 簡要說明 |
| 導入連結 ( INCOMING LINKS ) : | ||
| 63 | 網頁排名 Page Rank | Google鏈接報告給你的鏈接的數量和質量的基礎上繼續顯示您的實際反向只是一小部分，而且他們不只是比PR4的更大的 - 他們是混合。 Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 - they are mixed. |
| 64 | 導入連結總數 ( "反向連結" ) Total incoming links ("backlinks") | 從歷史上來看，快速計數是最好 不要過多 - Yahoo 打破它 在 Yahoo 搜尋，鍵入： linksite:www.domain-name.com linkdomain:www.domainname.com 嘗試 MSN - Use link:www.domainname.com 目前典型反向連結報告比率 - Google - 30 links MSN - 1,000 links Yahoo - 3,000 links Historically, FAST counted best (www.alltheweb.com). No more - Yahoo (parent) broke it. In Yahoo search, type in: linksite:www.domain-name.com linkdomain:www.domainname.com Try MSN - http://beta.search.msn.com Use link:www.domainname.com Current TYPICAL Backlink Reporting Ratios - Google - 30 links MSN - 1,000 links Yahoo - 3,000 links |
| 65 | 從高排名網頁的導入連結 Incoming links from high-ranking pages | 在 2004 年，Google 習慣從所有 Page Rank 4 以上的網頁對你的連結做計數報表。在 2005-2006，Google 報告只有一小部分的連結，似乎像一個幾乎是隨機的的方式，在 2007 年 2 月，Google 他們報告這些連結數量明顯地增加 In 2004, Google used to count (report) the links from all PR4+ pages that linked to you. In 2005-2006, Google reported only a small fraction of the links, in what seemed like an almost random manner. In Feb. 2007, Google markedly upgraded (increased) the number of links that they report. |
| 66 | 連結流行加速度 (" ... 是一件好事情 " ... 瑪莎) Acceleration of link popularity (". . . used to be a good thing" ... Martha) | Google 專利 - 連結採集速度 - 猜測 太快 = 造假？ 處罰 -30 的原因？ 新網站在沙盒效應處罰的徵收？ Google patent Link acquisition speed boost - speculative Too fast = artificial? Cause of -30 penalty? Sandbox penalty imposed if new site? |
| 為了每個導入連結 ( FOR EACH INCOMING LINK ) : | ||
| 67 | 推薦網頁的網頁排名 Page rank of the referring page | 基於連結到網頁的品質 Based on the quality of links to you |
| 68 | 導入你網址連結 Anchor text of inbound link to you | 包含關鍵字，關鍵短語？ 在搜尋引擎的結果頁面不需要有關鍵字，任何地方! 要怎麼告訴你？ ( 啟用 Google 轟炸，搜尋 "miserable failure" ) Contains keyword, key phrase? #1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you? (Enables Google-bombing (https://www.google.com/search?hl=en&ie=ISO-8859-1&q=google+bombing ) - search for "miserable failure") |
| 69 | 連結的年齡 Age of link | Google 專利 - 老 = 好 Google patent - Old = Good. |
| 70 | 頻繁的改變連結文字 Frequency of change of anchor text | Google 專利 - 不好，為什麼你會這樣做？ Google patent - Not good. Why would you do that? |
| 71 | 推薦網頁的人氣 Popularity of referring page | 人氣 = 讚許，關注 Popularity = desirability, respect |
| 72 | 推薦網頁上的導出連結 # of outgoing links on referrer page | 越少越好 - 突顯你的重要性 Fewer is better - makes yours more important |
| 73 | 推薦網頁上的連結位置 Position of link on referrer page | 越早出現在 HTML 內越好 Early in HTML is best |
| 74 | 推薦網頁上的關鍵字密度 Keyword density on referring page | 為了搜尋關鍵字 For search keyword(s) |
| 75 | 參考頁面 HTML 標題 HTML title of referrer page | 相同 主題/題材 Same subject/ theme? |
| 76 | 來自專家網站的連結 Link from "Expert" site? | Google 專利 - 非常能提升 ( Hilltop 演算法 ) 最近報導這給予很大的提升 Google patent - Big time boost (Hilltop Algorithm https://www.google.com/search?hl=en&q=google+patent+hilltop+algorithm) Recently reported to give a big boost ! |
| 77 | 參考頁面 - 相同主題 Referrer page - Same theme | 來自相同或相關的主題？ 更好 From the same or related theme? BETTER |
| 78 | 參考頁面 - 不同主題 Referrer page - Different theme | 來自不同或無關的主題？ 更壞 From different or unrelated theme? WORSE |
| 79 | 影像地圖連結 Image map link? | 有問題？ Problematic? |
| 80 | Javascript 連結？ Javascript link? | 有問題 - 試圖隱藏連結 Problematic- attempt to hide link? |
| 目錄 ( DIRECTORIES ) : | ||
| 81 | 網站列表 Site listed in DMOZ Directory? The "Secret Hand" DMOZ Issues 1. Legitimate sites CAN'T GET IN 2. No Accountability 3. Corrupt Editors 4. Competitive Sites Barred 5. Dirty Tricks Employed 6. Rude dmoz editors Flawed concept - communism doesn't work Free editing? Nothing is free. DMOZ Sucks Discussions DMOZ Problems Discussions The Google Directory is produced by an unknown, ungoverned, unpoliced, ill-intentioned, retaliatory, monopoly enterprise, consisting of profiteering power-ego editors feathering their own nests - the ODP. AOL is making millions, and needs to police it's run-amok entity. Enough already! | 這是一個艱難的一個 - 谷歌的目錄直接來自 DMOZ目錄。你應該嘗試進入 DMOZ參考，但你不能參考小心你與老spondulix方法 - 。。 - 正式DMOZ的賄賂說明 - 這幾乎是不可能進入 DMOZ的。本網站不能得到，等待超過 2年（33個月的）後。即使在最低的，最微不足道的類別，“個人網頁”。我想我只是不“措施”等20000個人類網站參考我不吸型 - 我吻了他們不久前。什麼是浪費時間 - - 更新：該頁面（網站）終於在2007年6月索引，一個合法的編輯器。沒有錢支付 - - 谷歌需要的東西 - 做它自己的目錄中填充的是扭曲的，不完整的，結果不佳確定從功能失調的開放式目錄項目。ODP的 - 絕對權力絕對腐化 This is a tough one. Google's directory comes STRAIGHT from the DMOZ directory. You should try to get into dmoz. But you can't. Be careful whom you approach with the old spondulix - Formal DMOZ Bribe Instructions. It is almost impossible to get into DMOZ. This site cannot get in, after waiting over 2 YEARS (33 months). Not even in the lowest, most insignificant category, "Personal Pages". I guess I just don't "measure up" to the other 20,000+ sites in the personal category. I'm not the suck-up type - I kissed them off long ago. What a waste of time! UPDATE: This page (not site) finally got indexed in June 2007, thanks to a legitimate editor. No money was paid. Google needs to DO SOMETHING about populating its own directory with the skewed, incomplete, poorly determined results from the dysfunctional Open Directory Project - the ODP! Absolute Power Corrupts Absolutely |
| 82 | 開放地址目錄 ( DMOZ ) 分類 DMOZ category? | 主題適合的分類？一般或是地理學的分類？ 兩個都可能，則都可以接受 Theme fit category？ General or geographic category? Both are possible, and acceptable. |
| 83 | 網站列表在 yahoo 目錄 Site listed in Yahoo Directory ( http://dir.yahoo.com/)? | 大大的提升 - 你每年付 299 美金得到它 Big boost - You can get in by paying $299 each year.( https://ecom.yahoo.com/dir/submit/intro/ ) Many swear it is worth it - many swear it isn't. |
| 84 | 網站列表在 Looksmart 目錄 Site listed in LookSmart Directory (http://search.looksmart.com/ )? | 提升？另一個為你網站極大加分 Boost? Another great vote for your site. |
| 85 | 網站連結到 Inktomi Site listed in inktomi ( http://www.inktomi.com/ )? | Inktomi 已被 yahoo 吸收 Inktomi has been absorbed internally by Yahoo. |
| 86 | 網站列表在其他頁面 ( 關於、最佳網站...等等 ) Site listed in other directories (About, BOTW, etc.) | 目錄列表 ( 如果其他關注目錄連結到你，這必須是正向的 ) Directory listing boost (If other RESPECTED directories link to you, this must be positive.) |
| 87 | 專家網站？ HillTop 或簡明 HillTop Expert site? (Hilltop or Condensed Hilltop) | 大型網站，快速導入連結 Large-sized site, quality incoming links |
| 88 | 網站年齡 - 過去節目的穩定性 Site Age - Old shows stability | Google 專利 Google patent Boost for long-established sites, new pages indexed easily The opposite of the sand box. |
| 89 | 網站年齡 - 非常新的動力 Site Age - Very New Boost | 非常新的網站暫時動力 - 估計這動力持續約莫 1 到 3 週， yahoo 也是 Temporary boost for very new sites - I estimate that this boost lasts from 1 week to 3 weeks - Yahoo does it too. |
| 90 | 網站目錄 - 樹狀結構 Site Directory - Tree Structure | 影響搜尋引擎結果 - 合理、一致、傳統 Influences SERPs - logical, consistent, conventional |
| 91 | 更多的網站地圖 Site Map ( http://forums.seochat.com/google-optimization-7/site-map-7223.html ) and more site map (http://forums.seochat.com/google-optimization-7/how-much-is-too-much-when-it-comes-to-a-8796.html) | 完成 - 關鍵字在連結文字之中 Complete - keywords in anchor text |
| 92 | 網站大小 Site Size | 從前許多網頁的首選 - 給予權力在網站上，因此網頁。較大的網站 = 較大的搜尋引擎結果(SERPs，Search Engine Results Pages) 如今，網頁較少尤佳，基於電腦生成網頁。Google 想下降頁面想瘋了 Previously, many pages preferred - conferred authority upon site, thus page. Bigger sites = better SERPs Now, fewer pages preferred, due to proliferation of computer-generated pages. Google has been dropping pages like crazy. |
| 93 | 網站主題 Site Theming( http://www.webmasterworld.com/forum34/68.htm ) | 網站展示主題？使用許多有關條款？ 有在使用關鍵字建議工具？ Site exhibit theme? Use many related terms? Have you used a keyword suggestion tool? A thesaurus? |
| 網頁指標 - 使用者行為 ( PAGE METRICS - USER BEHAVIOR ): | Currently implemented through the Google tool bar? | |
| 94 | 網頁流量 Page traffic (http://www.webmasterworld.com/forum3/22816.htm ) | 訪客趨勢 Google patent - # of visitors, trend |
| 95 | 網頁選擇率 - 點擊率 (CTR) Page Selection Rate - CTR | Google 專利 - 多久被點擊一個頁面 Google patent - How often is a page clicked on? |
| 96 | 網頁花費的時間 Time spent on page | Google 專利 - 相對長時間 = 意味著相關點擊率 Google patent - Relatively long time = indicates relevance hit |
| 97 | 是否使用書籤頁？ Did user Bookmark page? | Google 專利 - 最近的 = 好 Google patent - Bookmark = Good |
| 98 | 書籤 增加/清除 頻率 Bookmark add/ removal frequency | Google 專利 - 最近的 = 好？ Google patent - Recent = Good? |
| 99 | 如何訪客離開後知道他們的去向 How they left, where they went | 倒退鍵、連結點擊...等 Back button, link clicked, etc. |
| 網站指標 - 使用行為 ( SITE METRICS - USER BEHAVIOR ) : | Currently implemented through the Google tool bar? | |
| 100 | 網站流量 Site Traffic ( http://www.webmasterworld.com/forum3/22816.htm ) | Google 專利 - 訪客流量有增加的趨勢 = 好 Google patent - # of visitors, increasing trend = good |
| 101 | 訪問來源 Referrer | 權威性訪問來源？ Authoritative referrer? |
| 102 | 關鍵字 Keyword | 習慣關鍵字搜尋找到你的網站 Keyword searches used to find you |
| 103 | 網域所發費的時間 Time spent on domain | 相對較長的時間 - 意味相關點擊增加印象分數 Relatively long time = indicates relevance hit Add brownie points. |
| 網域擁有者行為 ( DOMAIN OWNER BEHAVIOR ) : | ||
| 104 | 網域註冊日期 Domain Registration Time | Google 專利 - 網域過期日期 註冊五年 - Google 看到了你的認真 註冊一年 - 把這個網域丟了吧？ Google patent - Domain Expiration Date Register for 5 years, Google knows you are serious. Register for 1 year, is it a throw-away domain? |
| 105 | 相關網站的合法性？ Are associated sites legitimate? | Google 專利 - 沒有垃圾，擁有權...等 Google patent - No spam, ownership, etc. |
| 編號 | 其他降低網頁排名方法 | 簡要說明 |
| 120 | 購買流量 Traffic Buying | 你有為了網路流量付錢給公司？這可能是低品質的流量或者零轉換率，有些流量供應商為了流量可能考慮＂壞鄰居＂。 Google 打折你的流量 ( 為了真實流量 )，因為他們知道的大多是假的。你讀過有關 Traffic-Power 嗎？ Have you paid a company for web traffic? It is probably low quality traffic, with a zero conversion rate. Some providers of traffic for traffic's sake may be considered "bad neighborhoods". Can Google discount your traffic (for true popularity), because they know it's mostly phony? Have you read about Traffic Power ( https://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=traffic+power )? |
| 106 | 時間連結分析 Temporal Link Analysis | 在果殼內，舊連結是有價值的，新連結啥都不是 這打算是為了阻止快速導入連結的累積，累積透過購買連結的戰術，沙盒效應的因素之一 In a nut shell, old links are valued, new links are not. This is intended to thwart rapid incoming link accumulation, accomplished through the tactic of link buying. Just one of the sandbox factors. |
| 107 | 更改的意義 Change of Meanings | 隨時間變化查詢更改的意義，基於時事 Query meaning changes over time, due to current events |
| 108 | 沒有連結連到你 Zero links to you | You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. |
| 109 | 購買連結 ( 假如你不被抓到那就很好，但千萬不要這樣做，當你被抓到，被處罰那是很不值得的 ) Link-buying (Very good IF you don't get caught, but don't do it - when caught, the penalty isn't worth it.) | Google 專利 - Google 討厭連結購買，因為他這糟糕的方式會破壞他們的 PR 模式。 1. 你的網頁是否有不值得的連結？ 2. 你是否在短期間內得到許多連結？ 3. 你是否有從不相關網站高 PR 值的推薦連結到你的網頁？ Google patent - Google hates link-buying, because it corrupts their PR model in the worst way possible. 1. Does your page have links it really doesn't merit? 2. Did you get tons of links in a short time period? 3. Do you have links from high-PR, unrelated sites? |
| 110 | 先前的網站排名 Prior Site Ranking | Google 專利 - 高 = 好 Google patent - High = Good |
| 111 | 隱形 Cloaking | Google 承諾禁止！( 提出一個網頁的搜索引擎蜘蛛，和另一個網頁 ) Google promises to Ban ( http://www.google.com/support/webmasters/ )! (Presenting one webpage to the search engine spider, and another webpage to everybody else.) |
| 112 | 連結從惡鄰，分支網頁 Links from bad neighborhoods, affiliates | 谷歌表示來自不良網站的導入連結不能害你，因為你無法控制他們。 理想的情況下，這將是真實的。不過，某些人會猜測，esp。當其他相關因素扔進混合，如同 web rings Google says that incoming links from bad sites can't hurt you, because you can't control them. Ideally, this would be true. However, some speculate otherwise, esp., when other associated factors are thrown into the mix, such as web rings. |
| 113 | 罰則 - 網域劫持參考 ( 與 Google合作來解決 ) Penalties - resulting from Domain Hijacking (work with Google to fix) | 應隨即導致監禁。 重大竊盜，強制的最低刑期。 這罪犯會複製你整個網站，和主機的其他地方，和 ... 小改變 Should result in IMPRISONMENT, forthwith! Grand Theft, mandatory minimum sentence. The criminal COPIES your entire website, and HOSTS it elsewhere, with . . . a few changes. |
| 114 | 罰款 - 違反 Google 的服務條款 Penalty - Google TOS violation | WMG 是最惡劣的罪犯 - 吞噬了許多 Google 伺服器的時間藉由 nervous Nellie 網站管理員。Google 甚至提到他們的名字。當你跨越了這種程度我認為 Google 將會打醒或者提醒你。每天 100 個查詢同一個詞或者相同 IP。Google 會阻擋你的 IP 或取得 Google 的 API WMG is the worst offender - gobbles up tons of Google server time by nervous Nellie webmasters. Google even mentions them by name ( https://www.google.com/search?hl=en&q=google+webmasters+guidelines ). I think that Google will spank you when you cross the threshold, of say, 100 queries per day for the same term, from the same IP. Google can block your IP. Get a Google API. |
| 115 | 伺服器的可靠性 - 應該 > 99.9% Server Reliability - S/B > 99.9% | 甚麼是你正常運行時間？當你伺服器不可以用的時候你要通知當天的時間，例如早上 0130 ？如何勤奮必須 Googlebot的？最糟糕的原因就會得到降級 - 你剛才是不是有！ ISP的維護中斷可能會導致退市 What is your uptime? Ever notice a daily time when your server is unavailable, like about 1:30 AM? How diligent must Googlebot be? This is the worst reason to get dropped - you just aren't there! An ISP maintenance interruption can cause delisting.. |
| 116 | 沒有多餘空間 大型網站頁面會被丟棄 No more room Pages being dropped from large sites | 232 問題 - Google 有一個 4.3 GB 點擊地址空間牆。夯！現在 Google 索引的網頁已超過 8 GB。數千頁的各種巨大的網站正在消失，但我認為這是只是清潔房子，由計算機生成的網頁傾銷 The 232 problem - Google has hit the 4.3 Gigabyte address space wall ( http://www.vaughns-1-pagers.com/computer/powers-of-2.htm ). Bull! Google now has over 8 Gigs of indexed pages. Thousands of pages are disappearing from various huge websites, but I think that it is G just cleaning house, by dumping computer-generated pages. |
| 117 | 排名操作由競爭對手的攻擊 ( 1. 內容盜竊造成你取得重複內容處罰，即使你內容是原創的 - Google 會追蹤原創者的問題，到現在有人還在偷取我的內容，但沒有人能勝過我 (在 Google) 和我所擁有的內容，向 Google 致敬) 例如： Site-Wide Link Attack and 302 Redirect Attack and Hijacker Attack Rank Manipulation by Competitor Attack (1. Content theft causing you to get a duplicate content penalty, even though your content is the original - Google has problems tracking original authorship. People are still stealing my content, but nobody trumps me (in Google) with my own content - hats off to Google.) Examples - Site-Wide Link Attack and 302 Redirect Attack and Hijacker Attack | 不可能由 Google 定義 ( 除了幾個討厭的技巧，喜歡做你的競爭似乎是垃圾連結。 ) 理想的情況下，應該沒有什麼可以做，你的競爭直接傷害你的排名。 然而，一個精明的觀察者注意到，Google 改變了他們對網站讀取習慣： 舊的廢話 = " 沒有一個競爭對手可以做任何損害您排名 " 新的廢話 = " 幾乎沒有任何一個競爭對手可以做的.. " 一個明顯的讓步，Google 認為，至少有一些骯髒的把戲工作！ 當然，總是會有新的！ Impossible by Google definition (except for a few nasty tricks, like making your competition appear to be link spammers) Ideally, there SHOULD be nothing that your competition can do to directly hurt your rankings. However, an astute observer noticed that Google changed their website to read : Old verbiage = "There is nothing a competitor can do to harm your ranking ..." New verbiage = "There is ALMOST nothing ( http://www.google.com/support/webmasters/bin/answer.py?hl=en-uk&answer=34449 ) a competitor can do ..." An obvious concession that Google thinks that at least some dirty tricks work! Of course, there will always be new ones! |
| 118 | 彈跳球演算法 Bouncing Ball Algorithm | 至少有 2 個，和常用 3 個目前使用識別 Google 搜索演算法，偽隨機透過資料中心。G 已經轉移到日常的舞蹈。多種變化因素的日常應用。祝好運現在試圖理出頭緒！ 此外，一些上述因素正在“扭捏”的日常生活。不僅是“權重”的變化的因素，但公式本身的變化。變化是唯一不變的。參考參考算法的變化可以提高或降低您的網站。我把一節中的負面因素，因為你的立場是永遠不會安全，當然，除非你是巨大的（PR = 7或更高）。如果你根本無法實現榜首的位置，你唯一的選擇第一頁 SERP的曝光可能是谷歌的廣告詞（您支付曝光）。參考參考今天，我搜索到了一個極具競爭力的“2字的任期”，並我發現，並非十大谷歌SERP中的一個，甚至一個頁面上的話 - YOWSA - 今天的理論 - 不要緊，任何人都可以在第二＃1，如果他們了解頁的規則。但是，經過一定的“商業競爭力的水平”，“語義分析”算法踢，少變得更加。關鍵字密度規則翻轉後 noggins。我認為，我們正在目睹的搜索引擎反SEO複雜的演變，在我們的眼前。有趣的東西。 At least 2, and often 3 identifiable Google Search Algos are currently in use, alternating pseudo-randomly through the data centers. G has moved to a daily dance. Multiple changing factors are applied daily. GOOD LUCK NOW on trying to figure things out! IN ADDITION, some the above factors are being "tweaked" daily. Not only are the "weights" of the factors changed, but the formula itself changes. Change is the only constant. An algo change can boost or demote your site. I put this in the negative factors section, because your position is never secure, unless of course, you are huge (PR=7 or greater). If you simply cannot achieve top position, your only alternative to first page SERP exposure may be Google Ad Words ( http://adwords.google.com/select/Login ) (you pay for exposure). Today, I searched for an extremely competitive "2-word term", and I found that NOT ONE of the top ten Google SERPs had even one of the words on the page. YOWSA! Today's theory - when it doesn't matter, anybody can get #1 in a second, if they know the on-page rules. BUT, after a certain "commercial competitive level", the "semantic analysis" algo kicks in, and less becomes more. The keyword density rules are flipped upon their noggins. I think that we are witnessing the evolution of search engine anti-seo sophistication, right before our very eyes. Fun stuff. |
因為小弟對英文略懂，如果以上有翻譯不足之處，麻煩留言指教，目前是 2011/12/1，還未翻譯完成，但爾後會慢慢補上。
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